About Us

1. Our Story

Title: From a Vet’s Vision to Your Pet’s Perfect Companion
Narrative:
In 2021, Dr. Emily Carter, a veterinarian in San Francisco, grew frustrated watching pet parents struggle with clunky, unsafe grooming tools. After a golden retriever named Max suffered a nail injury from a poorly designed grinder, she teamed up with tech engineer Allan Bruce to create TidyTails.

Working nights in a garage, they prototyped the first LED-guided nail grinder, tested on anxious shelter pets. By 2023, TidyTails shipped to 50,000+ homes and earned the 2024 B Corp Certification for ethical practices.

Mission: To empower pet parents with smart, safe tools that make grooming a joy—not a chore.

2. Our Values

  • Innovation:

    • Partnered with UC Davis Vet School to develop hypoallergenic grooming kits.

  • Sustainability:

    • 1% of profits fund beach cleanups (inspired by James’ rescue dog, Sandy, who loves the ocean).

3. Meet the Team

  • Dr. Stella Carter, DVM

    • "Every product we design is vet-tested on my own three rescue cats!"

     

  • Bruce Allan, CTO

    • "From coding to kibble—I’m here to merge tech with tail wags."

  • Stinky, Office Mascot

    • A British Shorthair cat who "approves" all packaging designs (or shreds them)LOL.